Willow Creek Nursing and Rehabilitation Center

CCN 345113 · BIRCH LTC GROUP, LLC · For profit - Limited Liability company · PRINCIPLE LONG TERM CARE chain · 200 certified beds · Wayne · NC


Willow Creek Nursing and Rehabilitation Center is a 200-bed nursing home in Goldsboro, North Carolina. CMS has certified it for Medicare and Medicaid since 1974-06-01. It averages 165.2 residents a day.

What harm was found in the violations cited at Willow Creek Nursing and Rehabilitation Center?

CMS lists 24 health-inspection deficiencies for Willow Creek Nursing and Rehabilitation Center, all of them in the three years to 2026-08-01: the highest scope-and-severity letter on record is G; the most recent health inspection was 2026-06-11.

Survey dateTagDeficiencySeverity
2026-06-11F0908Keep all essential equipment working safely.F
2026-06-11F0580, F0684, F0755, F0842Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident. / Provide appropriate treatment and care according to orders, resident’s preferences and goals. / Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. / Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.D
2026-03-19F0812Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.E
2026-03-19F0584Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.B
2026-02-13F0684, F0689Provide appropriate treatment and care according to orders, resident’s preferences and goals. / Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.G
2025-01-24F0580Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.D
2024-12-06F0584, F0602, F0656, F0658, F0695, F0726, F0760Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. / Protect each resident from the wrongful use of the resident's belongings or money. / Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. / Ensure services provided by the nursing facility meet professional standards of quality. / Provide safe and appropriate respiratory care for a resident when needed. / Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being. / Ensure that residents are free from significant medication errors.D
2023-11-30F0582, F0867Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered. / Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.F
2023-11-30F0689, F0812Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. / Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.E
2023-11-30F0584, F0677, F0688Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. / Provide care and assistance to perform activities of daily living for any resident who is unable. / Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.D

Why was Willow Creek Nursing and Rehabilitation Center fined 3 times?

DateTypeAmount
2026-02-13Fine$4,394
2026-02-13Fine$4,394
2024-12-06Fine$6,570

How is Willow Creek Nursing and Rehabilitation Center staffed relative to the NC average?

MeasureThis facilityNC average
Total nurse staffing hours per resident per day3.575923.83430
Total nursing staff turnover (%)59.249.0
Average number of residents per day165.286.9

Who owns Willow Creek Nursing and Rehabilitation Center, and what chain is it in?

Willow Creek Nursing and Rehabilitation Center is registered with CMS as For profit - Limited Liability company, operates under the legal business name BIRCH LTC GROUP, LLC and belongs to the PRINCIPLE LONG TERM CARE chain.

RoleOwnerAssociation date
DIRECT OWNERSHIP INTERESTPRINCIPLE IT SERVICES, INC., PRINCIPLE LONG TERM CARE, INC.since 01/01/2011
MANAGING CONTROL - GOVERNING BODYKRISHNARAJ, RAMESH, STROUD, WENDYsince 03/01/2023
CORPORATE OFFICERBOICE, GALE, HOOD, LYNN, JOHNSON, DIANNEsince 01/01/2011
OPERATIONAL/MANAGERIAL CONTROLPRINCIPLE LONG TERM CARE, INC., HOOD, LYNNsince 01/01/2011
ADP OF THE SNFPRINCIPLE IT SERVICES, INC., PRINCIPLE LONG TERM CARE, INC., BOICE, GALE, HILL, RAYMOND, HILL, ROBERT, HILL, STEPHEN, KRISHNARAJ, RAMESH, STROUD, WENDYsince 01/01/2011

Were you or a family member harmed at Willow Creek Nursing and Rehabilitation Center?